Click here to read the Strategic Connection 2023 newsletter.
Don’t you love it when you take the time to enjoy a quick video and get inspired? I’d appreciate it if you’d take a moment to watch this very short five-minute video before you continue reading.  Alright, now that you’ve watched it.  This video provides a great perspective on so many things…we live in a world of metrics. If it cannot be measured, some argue it is not worth doing. […]
Let’s face it, all businesses are struggling right now to hire employees – let alone, qualified employees.  I recently was chatting with a group of FBO managers and we joked that at this point, if the job candidate showed up for their interview and was breathing, we would hire them on the spot!  But seriously, the purpose of this blog is to help you find the best, most qualified employees […]
“Don’t waste customers’ time asking them questions unless you are prepared to act on what they say.” Bruce Temkin, founder of the Customer Experience Professionals Association, is credited as saying these words and I agree. Obtaining your customer’s feedback does not have to be a long and tedious process, it can be as simple as just asking one general question in order to gauge how your company is performing. Companies […]
As a participating exhibitor at the National Business Aviation Association – Business Aviation Convention & Exhibition (NBAA-BACE), JetSet Media has committed to the association’s Green Pledge in an effort to be more sustainable. JetSet has promised to reduce waste, reuse materials and conserve energy by committing to 13 Green Pledge checklist items at their exhibitor booth #2459 during the annual trade show October 12-14, 2021 in Las Vegas, NV. A […]
Safeair Media Safety Briefing Cards
Original.  Custom.  Innovative.  These three words come to mind when talking about Safeair Media, an industry leader in the design and production of safety briefing cards.  In business for over three decades, Safeair has deep roots in aviation with understanding our lingo to knowing the sanctity of safety in our industry. Many competitors have tried to take over the market, but Safeair still stands as one of the few that […]
Polaris Aero Aviation Safety Management
Safety doesn’t happen by accident and with a looming FAA proposal to mandate safety management systems (SMS) for Part 135 and Part 145 operators, charter operators and repair stations should not wait until the last minute to implement a quality SMS program. In our safety-centric industry, what should you look for when choosing a SMS? Steve Bruneau, Vice President of Aviation Services at Polaris Aero, tells us how they are […]
I recently took an online test about Emotional Quotient (EQ) to see where I stood and where I can make improvements. EQ, also known as Emotional Intelligence (EI) or Emotional Intelligence Quotient (EIQ), is defined as one’s ability to recognize, understand, manage, and reason with your own emotions and those of others. I like to think that EQ gets you through life, whereas IQ gets you through school. Unlike Intelligence […]
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