I’ve asked our friends at Project LTD, a full-service creative agency, for their insights into the importance of marketing during COVID-19. Why is marketing right now more important than ever? While your competitors are likely scaling back on their marketing budgets, this is your chance to take the lead. Invest wisely and this strategic move could bring you much success in the months and years ahead. Have you seen an […]
It has been wonderful for me to see the business aviation community support each other through these unprecedented times. I’ve also enjoyed watching the various organizations take this time to adapt to the updates, create efficiencies in their organizations and in some cases take advantage of the forced aircraft downtime. Football legend Roger Staubach said, “There are no traffic jams along the extra mile.” That sentiment not only applies to […]
With the Coronavirus pandemic still as rampant as ever and as businesses are coming back to life, people are going back to work, and some schools begin to re-open “in person”, people are constantly searching for the best sanitizing and cleaning equipment and products. As a parent of three young children in grade school, I am following various PTO and mom groups on social media and seeing the fear that […]
The profound impact of COVID-19 on the business aviation community is no secret. Operators and vendors have been forced to shift procedures, policies, and priorities in order to navigate the ever-changing state of global health. For some, however, the current situation has provided opportunity to adapt and even improve. Aircare International has supported business aviation for more than four decades through emergency procedures training programs, inflight telemedicine and support services, […]
The popular radio talk show host and author, Dr. Laura Schlessinger, is known for her personal advice including one of her more famous quotes – “People with integrity do what they say they are going to do. Others have excuses.” There are a lot of companies right now trying to capitalize on Coronavirus-related products such as PPE and hand sanitizers. These businesses seem to pop up overnight, make promises they […]
As an FBO employee at many locations around the world, I’ve had the pleasure of not only seeing, but working with a large number of rental car operations and witnessing their varied level of support to the general aviation industry. Wow – did that vary from location to location! Even the same national rental car company could have extremely different service from one airport to another. It was always very […]
Having grown up in the aviation world and now working in the business for nearly 20 years, I have experienced a lot and continue to learn new things about our ever-evolving industry. That’s why I’ve decided to start a blog so I can share my experiences and knowledge with my colleagues and the rest of the aviation community I love so much. I was blessed to grow up alongside my […]